top of page

Your Christmas Gift!

You deserve what you wish for simply because you exist.


The Universe and the Divine don't keep score in order to decide if you've earned or deserve something or not. No. They respond to our beliefs and, ultimately, the feelings we hold about what we think we deserve. It's not any more complicated than that.

You may or may not agree with me and that's ok, but hear me out.

How many times a day do you feel guilty for something you did ten, twenty, thirty or maybe even forty years ago that you simply haven't been able to let go of? Maybe you can't forgive yourself for the mistakes you've made in the past and as a result you feel guilty and, just for good measure, you add a sprinkling of shame, humiliation, stigma, remorse, pain etc. on top.

Now you've probably felt this way for most of your life, so over the years you've concluded that you're unworthy or undeserving of good things in your life. After all, you were probably taught, just as your parents were, and their parents were that if you did something 'bad' you didn't deserve to get what you wanted. A common one being if you didn't eat your dinner you were told you didn't deserve desert or ice-cream etc... Or if religion was brought into it, you were more than likely told you committed a sin and would have to repent and ask for forgiveness.


So where does this notion of Deserving come into play?


The word Deserve derives from Latin - "De" meaning "completely" and "servire" meaning "To Serve". Therefore, simply put, Deserve means something that serves us - "to serve us well and enthusiastically". (our dreams and desires) or it doesn't serve us.

As history progressed, the word gradually changed and took on the meaning “to earn or be entitled to by serving well.”

It was this “earned it” meaning which became the Old French “deservir,” which then became the English verb “to deserve.” The initial sense of “deserve” in English was “to earn a rightful claim by doing something” but by the 15th century it had taken on the modern meaning of simply “having earned a claim or entitlement” to something.

You can see that Deserve is an old yet powerful word. Powerful in such a way that it can keep you from having what you really want in life. That's a helluva lot of power to hand over to 7 letters don't you think?

Consider that for a moment. The power of one word, a bunch of letters arranged in a certain way yet rearrange them and they lose all meaning! Just like that - they lose their power.


The meaning you give to the arrangement of these seven letters has the ability to limit you from allowing your dreams and desires to come true.


Think back to when you were younger and what you learned about deserving or earning what you desired. Maybe you can think of a time when you worked hard or really believed you deserved something you wanted only to be disappointed and not get it. And now you hold this very strong engrained belief around deserving.

These perceptions and beliefs will keep you stuck, and from having what you really want. They're learned beliefs. The good news is they can be unlearned.

We're all conditioned as children and taught to believe in certain ways then we live what we learn. You download your beliefs from a young age and then carry them through life.

Until you change them.

One of the greatest ways children become conditioned around this belief of deserving is at Christmas time. It's the perfect time for planting and ends up so deeply rooted that it's entrenched for years to come.

We all know that this week there are children all over the world getting excited and worked up thinking about Santa delivering the presents they've been dreaming and wishing for. It's this time of year they find it harder to fall sleep and maybe a wee bit more hyper and excitable than usual.

It really struck me this week when I witnessed for myself the excitement of a young child talking about what Santa was going to bring. Yet, just as quickly, her face was filled with doubt as she told me she didn't know if she had been good enough!

I'm sure we've all heard it, experienced it, or maybe even said it, "Better go to sleep or Santa won't come."', "Better be good or Santa won't come".

Just to be clear, I am not advocating that children should get everything they want on demand. That is definitely not what I am saying.

What I am saying is that I think there's a better way to teach the younger generation that they are good enough just as they are and that they deserve to have their dreams and desires become reality. The next step, of course, is to teach them how to make that happen!

But first you have to learn...

Whatever you've learned to believe about deserving can be unlearned and replaced with something new liberating and empowering.


I believe we all deserve to have what we want in life - family, friends, love, health, abundance, money, wealth or whatever your dream is. They're never too big!


I love giving presents, and I'm really excited about giving you a Christmas Gift. I've put a lot of thought into it and worked carefully to make it perfect for you. Apart from this gift, I want you to have the gift of knowing and believing that you can make your dreams come true, that you can make them happen.

This amazing and transforming 21 Day Hypnosis Download will enable you to let go of your old disempowering beliefs and retrain your mind to know with absolute certainty that you can create and make your dreams come true.

Email me and let me know about your amazing discoveries and changes. I'd love to hear about them!

P.S. Keep a look out for my 2018 programme New Year. New You. Enrollment opens next week.

Wishing you a very Merry Christmas and a peaceful New Year.


Sorcha McAloon is a Success Coach who was a former Police Officer in N. Ireland, and through her own transformation of childhood traumas and injury sustained on duty her life took a new and very different direction.

Now she is a Hypnotherapist, Rapid Transformational Therapist, Advanced Emotional Freedom Technique and Matrix Re-imprinting Practitioner.

Her clients hail from all corners of the globe as she works over Zoom as well as Face to Face.

Sorcha specialises in working with high achieving women who feel stuck and frustrated and don’t know how to take the next step to creating a life they want. She helps these women to believe in themselves and have more confidence to go after what they really want. She can help you too become the best version of yourself.

You can contact Sorcha directly via email.



NOTE: This recording is not a replacement for therapy, medical advice/treatment or a diagnosis. By downloading and listening to this recording you agree to take full personal responsibility for your own well-being. Not suitable for epileptics. See full T&C's at

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Grey Facebook Icon
  • Grey Instagram Icon
bottom of page